Youth Orientated Psychographic Segementation

There are seven categories that the youth orientated could be segmented;

• TRENDIES: those who crave the admiration of their peer- these would be attention seeking and may show off in front of their friends to look 'cool', this sort of person could be a bully using another pupil to mock. They could also be children struggling to fit in as an outsider.
• EGOISTS: those who seek pleasure- these could be rebellious and be peer pressured into bunking lessons, bullying younger children just for fun etc
• PURITANS: those who wish to feel virtuous- these children would not want to break any rules and do what they are told in school, this could be considered 'not cool' to their peers and result in them getting bullied.
• INNOVATERS: those who wish to make their mark- these could be students interested in film making that has a message behind their work. They may be trying to do their own research into the short film industry and come across our film.
• REBELS: wish to make the world in their image- these children do not follow the rules in school and think they can do what they want. These are the school children that tend to be bullied.
• GROUPIES: those that just want to be accepted- these may be the outsiders that get bullied in school because they are different ( e.g lower class)
• UTOPIANS: those that want the world to be a better place- these are other film-makers who try and put out social messages through their work so that the audience can be educated by their work. These people would be interested in film-making themselves therefore may do research into looking at other people's work for inspiration and view our film.