Audiences can be seen as:
- Receiving texts ( Reception Theory) actively, having power over the message they receive.
or
- More passively being affected by the media (effects theory) or changed over time as a result of their exposure to the media (cultivation theory)
Main Points for Exam and C/W:
- How the content of the material affects the target audience,
- What do you want the audience to feel within 5 mins?
- The content is there only because it's what the audience want to see.
- If the content is intended for a specific audience then it's only natural that the people who it is not intended for lash out or don't understand it.
- The terget audience will most definitely affect the production costs of a subject.
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