Genre- Audiences and Institutions

• The 'formula' is reproduced again and again
• For example,  in a Western, we see similar codes and conventions.

Audiences and Genres

• Why do audiences find genres satisfying?
• Audiences develop an understanding that certain expectations may be fulfilled and they may find pleasure in predicting what will happen next.

Institutions and Genres

• Producers of generic narratives depend on a certain amount of immediate communication with the audience.
• They want the narrative to be easily comprehensible
• Genres that use key components that are easily recognisable are particularly important.
• Genres act as a template for production which reduces the risk of losing money at the box office.

• Audiences know what to expect form a genre but at the same time, want some variations to prevent dissatisfaction and even boredom.
• Thus any text in a genre is a combination of the familiar and the unexpected.