Demographics- Different Types

Demographics involve putting audiences in categories;

• Social Grade
• Description of occupation
• Example

• (A)
• Higher managerial, administrative or professional (Doctors and Lawyers)
• Company Director
• Salary: £80-120 k

• (B)
• Intermediate managerial, administrative or professional
• Middle Manager
• Salary: £ 40- 80 k

• (C1)
• Supervisory, Clerical, Junior administrative or professional ( Nurses, Teachers)
• Bank Clerk
• Salary:  £25-38 k

• (C2)
• Skilled Manual Workers
• Plumber
• Students
• Salary: £16-22 k

• (D)
• Semi and Unskilled Manual Workers
• Labourer
• Salary: £ 12-15 k

• (E)
• State Pensions with no other income, widows, casual and lowest grade earners
• Unemployed
• Salary:  £ 5-9 k