- To find a film/productions
- Something that is good for competition
- For producers to push existing genres/ideas
- To find a genre that can fit with the season
- Find different styles
- Trends of the time/audience
- Targetting the audience.
Above is a picture of the percentage of US Moviegoers and what they're favourite genre is; Action/Adventure and Comedy are two of the favoured genre of the public.
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