This is the idea that opinion leaders influence our reception of and choice of texts, sits between the Reception and Effects models. The key to the Two-Step theory is the consideration of the opinion leader- whether they are an institutional, commercial agent or an individual audience member with equal power? In the age of social media, is the two-step theory outdated as we are all brought to text through three, four or five steps. Is it possible for the average Audience member to know the source of influence?
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