Stuart Hall- Reception Theory
This approach to textual analysis puts most emphasis on the audience. At the moment, the individual audience member considers the representations presented to them in the context of their own values, opinions and experiences.
Advantages:
- People with similar and socio-cultural backgrounds are likely to make similar readings of the same texts.
- It they can't identify with the genre, they will discard it.
- You're more likely to watch the genre if you can relate to it.
Disadvantages:
- The genre can't progress
- It is hard to change
- There is a danger of repetition i.e The Saw franchise
- It can limit audience, alienates the audience
- There are also limitations of story/plot.
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