EVALUATION QUESTION 1 PART 3 (Poster)

The 'Evanescent' Poster

To design this poster, I had to look at similar poster from the same genre so that the audience would be able to distinguish the type of genre this movie is all about through the codes and conventions of that particular genre. 

Famous poster examples of this genre include;

Secret Window (2004)

Black Swan (2010)

Mr. Brooks (2007)

So looking at these particular posters, there seems to be always the main character in the front of the poster with a certain imperfection i.e the scar and second snapshot and also the faded window directly on the face to show that they are battling something within themselves. My poster in particular focuses on the definition of the word 'Evanescent', the way the whole poster isn't portrayed clearly but in a blurred way so you can just make out a person, the whole poster is out of focus, which plays with title at the top of the poster. The audience don't actually see the main character, but we see the very thing that is affecting, as if we are looking from their perspective, it is subjective. 

Adobe Photoshop

I used Photoshop to create the final poster, I used all different sorts of tools, thanks to a couple of tutorials that I found online and copied them step by step to obtain the final image, then added some colour, played around with the shadowing to make it more easily read as a typical poster from the genre.

This is a picture of me just playing around with a previous image I had in mind for the poster, before changing my mind and opting for a more subjective outlook for the poster,  which in my opinion makes it more interesting for the audience and entice them in to watch this film, if they did see it on a moving bus or on a billboard. I added the title, a sub-heading of 'Gone but never forgotten' as an enigma for the audience, could also represent a play on word when it comes to psychological thriller as that could be an underlying message of repression in one's mind, it could be playing with the idea that it appears to be gone in one's mind but it is never actually gone and subconsciously, it could be waiting to resurface any minute. I also added a billing block at the bottom of the poster to make it look more official and more like a movie poster which adheres to the codes and convention of a typical movie poster.

Main Influences for the poster

For the final poster, my main influences included this poster;

Jacob's Ladder (1990)

This is the official trailer of Jacob's Ladder

The face in the poster, is blurred and it doesn't seem to stay still in one place, and this is where I got the idea of using the word Evanescent to be the main idea of the poster and how one might see this 'idea' i.e Rosalie.

I also drew inspiration from images like this;

These faint images that give off a ghostly feel for the audience will also give them a clue as to what my short film is about.

What I realised looking back at my first attempt of designing a movie poster;

compared to the original;

I realised that the main character needs to be obvious and predominant in the poster so the audience can easily recognise what this film is all about, without giving too much away and leaving them intrigued and curious enough to watch the film.