Hegemony is not a forces political movement, however. No one is forced to watch/listen to/ read about anything. It is just sometimes it seems that there are a few alternatives. This is how hegemonies take hold: a majority decide to 'fit in' with the cultural values and ideas of their time and place and the minority keep their objections quiet. Hegemony is about consent, and one of the things it consents to is INEQUALITY- us and them.
HEGEMONY captures the struggle between powerful and subordinate groups in society.
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