What is Ideology?
It is the ideas behind a media text, the secret ( or sometimes not so secret) agenda of its producers. It is important to be able to identify the different ideological discourses that may be present in even an apparently simple photograph.
For instance, in this picture the ideology behind this is the typical 'Damsel in Distress' Trope. It shows that all women are stereotypically damsels in distress and are weaker than men.
In sociological terms, ideology is a group of ideas or beliefs that underpin a process or an institution which leads to social relations. These beliefs are those held by groups within a society and the most popular ones are those that come about by the dominant groups of the society.
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