Reception Theory; this theory views audiences as individuals which include receiving and decoding messages on a personal, individual level, choosing to either accept the message or not. Stuart Hall:http://en.wikipedia.org/wiki/Stuart_Hall_(cultural_theorist) argues that texts are encoded for this 'preferred; meaning, with signs and codes, but that ultimately they are decoded independently, so at the end our short, we will leave it up to the audience to decide whether the ghost is real or just a hallucination.
Like producers of institutions, generic narratives depend on a certain amount of immediate communication with the audience. They want the narrative to be easily comprehensible. Genres also act as a template for production which reduces the rick of losing money at the box office. We will rely on these codes and conventions associated with the psychological thriller genre that are easily recognisable to the audience to make them realise what type of genre it is. However, we know that the audience will know what to expect from a genre but at the same time want some variations to prevent dissatisfaction and boredom. The only problem with this theory of genre is actually defining a genre which people find inherently difficult. Is it a thriller with psychological problems or is it a film dealing with psychological problems with an element of the thriller genre in it? The audience might find it hard to distinguish genres.
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